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Wednesday, May 26, 2010

[Contest]THE Malaysia’s Online Fashion Entrepreneur Wanted!!!

THE Malaysia’s Online Fashion Entrepreneur

-  are you the ONE equip with entrepreneur skills???- 

The Reward!!

The sole winner will walk away as the very first Malaysia’s Online Fashion Entrepreneur with more than RM70,000 worth of prizes:
+ 1x International Trip to Bali / Phuket
+ 1x Domestic Trip to Langkawi / Pulau Perhentian
+ An Exclusive Fashion Show of your Brand on MOFEW Day 3 (Sponsored by SNIPS: worth RM5,000)
+ Media Write-ups and Brand Coverage by Media Sponsors
+ A 1-Year Brand Consultancy, Mentoring and Monitoring Program (A&O Brandbuilding Consultants: worth RM50,000)
+ Creation of Brand Identity (A&O Brandbuilding Consultants: worth RM5,000)
+ 1x Web Hosting and Domain Registration (worth RM500)
+ Physical (offline) Placement Opportunities*
+ and more!*
*subject to change


There is only 3 stages!

Stage 1: Get ‘Em to Like You

Here’s the first step to stardom! Send us one (1) photo / image that represents your business or blogshop, and we’ll post it up on the MOFEW Facebook page. Get as many of your supporters to “like” that image, and the 30 of the best ‘liked’ Online Fashion Entrepreneurs will proceed to the next round!
Objective - This challenge is to put to test your marketing and promotional abilities to gauge your popularity among the public. You are free to utilize the resources you have to generate as many ‘likings’ as possible as an indication of the success of your marketing efforts.
1. Send a Photo / Image to by 1st June 2010, 12.00a.m.
2. Include a witty caption that best describes your business.
3. From the 1st of June, till the 30th of June, get as many supporters to like our MOFEW page, and then ‘like’ your photo.
4. The top 30 Online Fashion Entrepreneurs with the highest number of votes will move on to Round 2!
  • You may only send one (1) photo
  • In the event of a tie, the blogshop owner with the earlier registration date will be chosen.

Stage 2: Get Us to Like You

Now that you’ve gotten to this stage, you have to get us to like your stuff! Simply take three (3) photos of your products being modelled, and send it to us. A panel of judges will assess the creativity and marketing value of the photos, and, together with the public’s vote and only 10 of the best photo sets to move on to the next round.
Objective - This challenge puts your fashion, creativity and marketing knowledge to test by creating three winning product shoots to impress the panel of judges (SNIPS, Elizabeth Collections and A&O Brandbuilding Consultants). Your shots must able to ’sell’ your products on it’s own.
1. Send three (3) photos of your products, in the most creative and interesting way possible.
2. Our panel of judges will assign points to the photo sets. The three photos will also be put up on Facebook, and again, get your supporters to ‘like’ your photos.
3. From a combination of judges points, and the number of people that ‘like’ your photo sets, the top ten (10) Online Fashion Entrepreneurs will move on to Round 3!

Stage 3: The MOFEW Fashion Showdown

You’re in the TOP 10 and now’s the chance for you to shine! With the help of a Hair Consultant from SNIPS, your task is to create a total image for an assigned model, highlighting your products on the MOFEW Runway on the 14th of August (Day 2), in full view of thousands of spectators!
Objective - This final challenge engages your both your fashion skills, knowledge and collaborative effort to create a total image for a model and at the same time, highlighting your product on the runway.
Important Notes:
  • The contest information above may change / updated without any prior notice
  • Updates will be sent and notified via email and online announcements
  • For any queries, feel free to contact: Soon Seng ( or Jan Wong (

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